3: What kind of media institution might distribute your media product and why?

My media product is the opening of a Gangster film and so it seems likely that the media institution that would distribute my media product would be a film institution such as Twentieth Century Fox, Paramount Pictures or Columbia Pictures.

These are all large international organisations that are known for releasing international blockbusters and for this reason I wouldn't want any of them to distribute my media product as, as my film is of the British Gangster genre it seems suitable that the institution to distribute my film would be a British film company as the target audience is likely to be mainly British.

I have done some research into British film institutions and the one that I have found that seems to be most suitable is Film4; a British film production company owned by Channel 4. Film4 has been responsible for backing a large number of films made in the United Kingdom including 127 hours, Slumdog Millionaire, This is England and Trainspotting. I believe they would be the most suitable company to produce my film as they have a history of producing big British film hits, have a similar target audience to that of my film (young adults and teenagers) and due to them being associated with Channel 4 they have massive advertising power which I could utilise.

I believe that the most effective method of distributing my film would be a screening on Film 4's television channel which is freely available to the public and would therefore build awareness for my film and thereafter through DVD's or alternatively through download which would be a more current and efficient method of distribution as a pose to DVD's which are starting to become outdated and could well become completely redundant in the near future.