4: Who would be the audience for your media product?

The target audience of a film is an important point that must be considered from the very beginning of production before many other decisions about the film can be made; I decided that the target audience of my media product should be young adult/teenage males. I chose to target this group as it is the traditional audience of the British Gangster genre. This meant that there was already a sub-group that I could target and this meant that it was much easier for me to decide what I needed to include in my film in terms of content and also general camerawork and editing technique.

As my media product includes graphic drug use at the beginning and a running theme of violence throughout I have decided that it should probably be rated as an 18+. I came to this conclusion after doing some research on the film classification board website and watching a number of films to help me decide the appropriate rating. This rating could be to my advantage as I believe that the connotations involved with 18+ rated films of drug use and violence could attract my target audience.